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BLOG LIST story 2022/01/03, 07:01

Argon 18 partner with Team Novo Nordisk Through 2023

Argon 18 is thrilled to announce a two-year partnership with Team Novo Nordisk, a partnership which begins with the launch of the company’s new road race model, the Sum Pro.

Team Novo Nordisk, a UCI ProTeam, is the world’s first all-diabetes professional cycling team. All of the team’s athletes compete with Type 1 diabetes. The team races to inspire, educate and empower everyone affected by diabetes as they compete against the best cyclists in the world. 

"The competitive experience of Argon 18 in these different pursuits, road, track, and triathlon gives the brand huge technical insight and expertise that they are constantly putting back into their research & development. This means that our guys will get the best of the most cutting-edge technology around and we are sure that those gains will be of huge importance to us come race day.”

TNN General Manager, Vassili Davidenko

Vassili Davidenko, TNN General Manager

“This partnership marks a new chapter for Argon 18, as we partner with athletes and initiatives that really inspire us as a company,” says Argon 18 CEO, Martin LeSauteur.

“We’ve always challenged ourselves to provide the highest level of performance to our riders, and now we’re able to work directly with riders who overcome challenges at a very personal level. What the Novo Nordisk riders achieve is incredible. We hope to see more people inspired by these athletes.”

“We want to contribute to growing awareness about prioritizing health, and celebrating those who challenge themselves at this level, like the riders of Team Novo Nordisk,” says Argon 18 Chairman, Henrik Lyngbye Pedersen.

 

“We can support that with our products and knowledge. We would like to see even more people ride together, extend relationships, have a purpose in their training, and live stronger healthy lives. The partnership between TNN and Argon 18 brings 100 years of history together in one mission. With Novo Nordisk being from my home of Denmark, and the discovery of insulin in Argon 18’s home of Canada, this partnership is strengthened through our combined heritage.”

Henrik Lyngbye Pedersen, Argon 18

Henrik Lyngbye Pedersen, Argon 18 Chairman

The Sum also marks a new chapter in the company’s history, with the retirement of the classic road race platform, the Gallium. The new Sum and Sum Pro combine the famous lightweight performance of the Gallium with the aero efficiency of the Nitrogen, to provide the ultimate in performance for all riders, in all conditions. Team Novo Nordisk is riding the Sum Pro with special-edition team cosmetics for the 2022 race season, while the consumer version will be available at Argon 18 retailers globally in late 2022.